• November 9, 2017 /  Entrepreneurs
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    Running a lawn care and maintenance business can be difficult when you are not equipped with the right knowledge and skills. Since this business can become seasonal especially in places where there is winter, business can get very depressing. But with enough wit, the right skills and strategies, it can’t be that bad after all.

    Advertising your business is a fundamental rule of the thumb. It is where you get your sales and establish your customers. There are many lawn care marketing ideas that could help entrepreneurs out there. The difference comes in choosing the right platform and using it correctly.

    Identify your customers

    Who will steer your business to the top? The hundreds or even millions of home owners out there who realize the importance of having a well maintained lawn but just do not have the time to accomplish lawn care tasks. It could also be entrepreneurs, just like you, who have to regularly maintain or keep their lawns to attract more customers to go their establishments.

    Who will you cater to? If you choose to serve home owners, you must become aware of their needs. Gather data on what lawn care services home owners often look for, based on this establish your services, invest in the necessary equipment or tools needed.

    Get your services across

    How will your reach out to these customers? There are conventional marketing strategies that still work and there are the modern strategies that will help you connect to the more conventional people of today.

    For instance, building a website will make it easier for people to find you. You will not rely heavily on the chances of people finding you just because they happen to walk by the street where your shop is located. Through the internet, people can find you even at the comfort of their own homes.

    Maximize your marketing strategies

    When you employ certain marketing strategies, you should not end there. Find ways to fully benefit from it. If you decide to build a website, make sure it has everything it needs for people to want to click on it and hire your services. Make your site “responsive” so that when a potential customer uses his smart phone to browse for services, he’ll be able to get to your site.

    When you advertise via a local newspaper, make sure to ask the publisher to place your ad in the business section of the paper in case that you cater to commercial establishments or properties for lawn care services.

    For more lawn care marketing ideas, visit now.

  • November 9, 2017 /  Finance & Invesment
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    Unit Trusts and Open Ended Investment Companies Collective Investments

    Unit trusts and Open Ended Investment Companies (OEICs) are types of collective investments. In a collective investment, each individual investment is pooled with every other individual investment and then invested as a whole by the manager of the investment.

    Different unit trust and OEIC funds invest in different asset classes – shares, bonds, cash and property. Some funds focus on just one asset class, while others invest in two or more. Irrespective of the asset class or classes they invest in, most fund managers will hold a wide spread of investments in their chosen asset class. That is one of the reasons why unit trusts and OEICs are popular with investors spreading investments across a range of businesses can help reduce a funds volatility and the risks for its investors.

    Although unit trusts and OEICs are both open-ended investments, where the size of the fund varies according to market supply and demand, there are a number of key differences between the two types of funds.

    Investors in unit trusts buy and sell a portion of the total fund in the form of units. The price unit holders initially pay for units (the bid price) is higher than the price they can sell the units for (the offer price): the difference between the two prices is known as the spread. In order for unit holders to make a return on their investment, the closing bid price must always be higher than the opening offer price. An OEIC fund on the other hand, does not trade in units but issues shares to its investors and is therefore an investment company – a less complex entity than a unit trust. Shares in an OEIC have a single price, which is determined by the value of the fund’s underlying investments. All shares in an OEIC are bought and sold at one single price, so theres no bid/offer spread to take into account.

    The value of an investment in a unit trust or OEIC will vary according to the total value of the fund, which is determined by the performance of the investments the fund manager makes. Unit trusts and OEICs usually impose an up-front charge and annual management fees, some of which are declared as a percentage of the investment, while others are built into the price.

  • November 8, 2017 /  Entrepreneurs
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    Its summer and so for that reason Ill break from my insistence on pragmatic advice and write on a topic you might consider fluff. Yet its the biggest mistake I see small business owners make, including me. We have no patience. I think that its a given that a requirement for being an entrepreneur is to have a low grade case of ADD, or in my case, ADHD with an emphasis on the H. And in marketing, that will kill you.

    I cant tell you how many times a client tries something and when there are no immediate results says “Well that doesnt work.” Its like lifting weights one day and expecting that tricep cut to develop overnight. Im not suggesting that we all go out and spend a bajillion dollars on advertising during American Idol. But I do think that in order for your PR and marketing tactics to work you have to learn to wait a bit. Here are a few tips to use to figure out if youre too impatient.

    1. Are you measuring your campaign results by the number of orders youre getting off each initiative? In a word, DONT. Look at your website hits instead, or the traffic in your store. Whats the first step toward buying your product or service? Do they request a brochure? Do they visit the website? Measure by those “first steps” in the short term.

    2. Are you changing your marketing strategy on a weekly or monthly basis? WRONG. You had better have confidence in your strategy (or your consultant) from the start. Nothing works if you dont believe in it 100% from the beginning. Switching around what youre doing on a constant basis and youll end up running circles.

    3. Are you relying on only one outreach method? It may work now, but it will stop working eventually. Or youll end up trying one thing after another. BLEND your messaging channels. If youre doing radio, connect it to an online promotion as well. Trying guerilla marketing? Make sure youve got some PR working in conjunction with those “on the ground” techniques.

    Particularly in the online world, patience is the key to success. Jay Conrad Levinson, the founder of Guerilla Marketing, believes that patience is the most important characteristic of successful entrepreneurs. Be confident in your approach. Measure it wisely. And then, like that old farmer in the field, be patient and watch the seeds of your marketing work grow.

  • November 7, 2017 /  Banking & Money
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    ICICI Bank has concluded the sale of its network of electronic point of sales (PoS) terminals that accept Credit Card and Debit Card payments to First Data Corporation (FDC). The bank has hived off its network of over 1.5 lakh electronic swipe machines to a separate company ICICI Merchant Services. First Data has bought an 81% stake in the company which has been valued at a little over $90 million.

    When contacted, ICICI Bank refused to comment on the transaction. The bank has, however, communicated to merchants having ICICI Bank terminals that the PoS network has been transferred to ICICI Merchant Services. First Data, along with partner banks, is keen to proliferate payment transactions not just at top retailers but also through small cities or towns in India, said Amrish Rau, country manager, First Data Corporation.

    Referring to the transaction with ICICI Bank, Mr Rau said an announcement would be made in due course. Mr Rau, who represents First Data in the country, is likely to head the new payments company. First Data is a US-based company that has been created after banks farmed out their back office processing systems into a separate company. FDC is presently owned by private equity giant KKR.

    The Reserve Bank of India has already given clearance for the deal. According to banking sources, the deal value has gone up after RBI said that merchant establishments, including grocery stores and supermarkets, could swipe customer cards and offer them cash.

    In addition to unlocking value, ICICI Bank expects that the specialised company will bring down transactions costs and also grow the payment network more efficiently. This is the first time that an Indian bank has hived off its PoS terminal network.

    So far it has been foreign banks that have outsourced these functions but their network is of much smaller scale.

    ICICI Merchant Services will earn a fee every time a credit cards or debit cards transaction is processed through the point of sale network. The fee is usually borne by the merchant and a large part of it goes to the card issuing bank. This is in lieu of the credit that the issuing bank extends to the cardholder until the end of the billing cycle. A smaller part of the commission goes to the bank owning the PoS terminal (acquiring bank) and smaller portion to the payment company Mastercard or Visa.

    Incidentally, State Bank of India has for some time expressed its intention to set up a network of half a million point of sales terminals. To build this network the bank had earlier sought partners. However, the project was shelved as the bank decided to take a more holistic approach of its payments business.

  • November 5, 2017 /  Banking & Money
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    Investment banking is a widely accepted phenomenon presently, the major reason being expert advice provided at every step you need to take. Financial giants take the responsibility of making sure your money grows avoiding the risk of down fall. Today every person at some point or the other thinks about investing some amount of money in the stock market. A major worry of all these people is the uncertainty; investment banking beats these blues and offers best possible investment advice to its customers.

    A major chunk of people involved in investment banking do not have the time to keep an eye on the ever changing markets and track their returns. In such cases arises the need for investment banking services. These companies do all the hard work of market research and analysis and advice investors on where to put their money for maximum returns. This also depends upon the amount of money the person is willing to investment.

    There are many sectors in which investment banking is being carried out, few of them include retail healthcare, insurance and automobiles. Another emerging trend in this banking is that of equity investments. Equity investment banking is based on the dividends of the existing shares an individual holds. There are expert advisors who guide the movement of funds here as well so that there are no last moment disappointing surprises.

    When it comes to investing money not all have the perfect knack hence it is always good to seek help of an expert investment banking company or equity investment banking services. Money after all is a crucial issue and you would always want to see it grow systematically. Another advantage of investment experts is they help you understand the market well. You get to know where your money is going and the reason behind it too. These services do come with at some extra cost but are sure to give you peaceful night sleeps and not make check the stock market prices every now and then. Let the experts do their job so that you can relax and reap the benefits.

    Choosing the right financial advisor is also important in such cases. Also reading the fine print before finalizing anything is advised as there are many terms and conditions that come along with investment banking. You can take reviews of family members, friends, colleagues etc in deciding which and choose. There are numerous financial institutions and each one of them is offering investment banking services due to its rising demand.

  • November 4, 2017 /  Entrepreneurs
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    The internet has made it easier for anyone with the characteristics of an entrepreneur to fire their bosses, work less, have more time, and make money online. If that sounds like something that interests you, here’s how to get into a home based internet business that’s right for you.

    First, You Must Believe

    Few people become a success by accident. You can’t assume the role of an entrepreneur unless you think like an entrepreneur. And one thing a successful entrepreneur never thinks about is failure.

    Jeff Bezos of Amazon.com has a net worth of over 4.85 billion dollars. Pierre Omidyar, the founder of eBay, has over 7 billion dollars in the bank. And while you may not end up earning what these online business entrepreneurs earn, there is absolutely no reason why you can’t take one of the top online business ideas and turn it into a very healthy income.

    Here are 5 basic steps to launching a business opportunity that will make money on the internet online:

    1.Find something in demand and sell it. Even in the worst of times people still spend money. The only difference is, they are more choosey about what they spend it on. If you can offer a product that people need, no matter what the economy is like, you’re on to a winning formula.

    2.Make sure you team up with a business that is not MLM. You need to focus your energies on keeping yourself motivated and productive. It just wastes your time when you have to babysit downline members who aren’t as motivated as you are.

    3.Look for a unique online business opportunity that isn’t over-represented. It takes a lot of time, energy and money to compete against established competitors who already own a huge share of the online home business internet market. Find a good niche and serve it well.

    4.Work less; work smart. Find an online internet home based business that offers you the ability to automatically prospect for customers and that gives you the tools to make sales online without having to interact with your customers directly.

    5.Finally, make sure you choose real business opportunities online that do not exploit the opportunity seeker. There are plenty of scams out there. Do your due diligence and choose a company you can trust.

    Ready to change your life?

    There’s money to be made owning a home based internet business. Choose yours and get started!

  • November 2, 2017 /  Trade & Franchise
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    Apart from economic calendar, you may also need to have access to Forex tools like Pivot point calculator, Forex signals, profit & loss calculator, Fibonacci calculator, etc. However, according to a reviewer at ForexMinute, you cannot do better if you are not subscribed to economic calendar for it is the one of the best tool that you should own. Additionally, most of these tools have specific use but economic calendar has plenty of use.

    For instance, whereas some of these tools can be used for technical analysis, some others are useful for traders when they are doing fundamental analysis; however, you can use Economic Calendar for better planning and better decisions as well. Nonetheless, traders admit that when Forex is becoming increasingly popular because of its marvelous web tools, it is important for them to get the right economic calendar from ForexMinute.

    Nevertheless, when you are trading Forex or binary options, you need some Forex tools that help you enrich your trading experience but not without a reason. The reason is that sophisticated trading can be made easy without much hassle when you are trading. Also, one of the Forex tools i.e. economic calendar from ForexMinute which has brought in this tool for traders after a lot of efforts and research, you can do well.

    Thus, helping traders big time and promise them better trading experience without much hassle, this online portal is definitely a place which you should always look for. Also, as ForexMinute makes sure that trading Forex or binary options becomes beneficial when traders are using the latest technology solutions and tools, traders definitely prefer such a solution provider in all conditions.

    Nonetheless, it is well understood that search for the right economic calendar and financial calendar must continue at all costs. It to be noted that the search ends at ForexMinute as it is the only reliable source out there for you. Also, with economic calendar you get access to the world of information where you know about the policy changing events, you can schedule your trade according to these changes and events.

    Some policy changes and events that take place around the world are incorporated in the new reports that come from the government and other national and international bodies that tend to have influence on foreign exchange too can be accessed with the help of economic calendar for that matter. Some traders even admit that when they are using economic calendar and other tools from ForexMinute, profits go higher.

  • November 2, 2017 /  Finance & Invesment
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    You are determined to become a filmmaker. You’ve already taken your first step: applying to film schools. In Canada and abroad, there are many choices. Your life feels ripe with possibility. But you have one fear that haunts you. You wonder if you will really have what it takes after graduation from film courses to make your dreams come true. You have plenty of ideas for movies, that’s for sure. But that doesn’t mean that you know how to finance one. Here are three book ideas to calm these kinds of fears, common amongst new applicants to film schools.

    1. 43 Ways to Finance Your Feature Film by John W. Cones

    In this book, entertainment lawyer John Cones shares his insider knowledge gleaned from almost two decades helping independent filmmakers navigate the multifaceted world of movie financing. Although the author is based in Los Angeles – where else? – the book includes a discussion of financing from countries other than the United States, and is, therefore, appropriate for new applicants to film schools in Canada and abroad.

    This book may turn up on the curriculum of your film courses, but there’s no harm in beginning your research early. Reading on your own increases the likelihood that when you do finally graduate that you will have a firm grounding in such topics as:

    industry financing (What is this? It is basically funding by your peers, i.e., other, more established graduates of film schools)
    investor financing
    lender financing

    2. The Fundraising Houseparty: How to Get Charitable Donations From Individuals in a Houseparty Setting by Morrie Warshawski

    Although this book could be of use to any kind of fundraiser, it is written with filmmakers in mind. The author explains how graduates of film schools can organize a compelling event, touching on such details as:

    planning committees
    invitations
    food and drink
    presentations
    thank yous

    Warshawski emphasizes the importance of graduates of film courses appealing to the emotions of their potential donors, something to which their craft, fortunately, is uniquely well suited. What is the role of film schools if not to teach students how to appeal to the emotions of their audience?

    3. Shaking the Money Tree, 3rd Edition: The Art of Getting Grants and Donations for Film and Video, also by Morrie Warshawski

    In this book, Warshawski tackles that topic of supreme interest to staff and students of film schools in Canada and abroad: how to write a winning grant application. This kind of knowledge can even help students in film schools finance their productions for film courses.

    If you are anxiously awaiting a wave of fateful letters from films schools in Canada and elsewhere in the world, calm your nerves by advancing your studies on your own. Who knows, it may help you finance one of your film school’s productions once you finally do get that longed for acceptance letter!

  • November 1, 2017 /  Banking & Money
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    For people who are willing to work hard and build a career based upon inter personal interests can feel elated with a better working environment that is being offered by the banking sector.

    Through SBI Recruitment 2013, State Bank of India is searching for young and dynamic personalities for their clerical and officer as well as manager level operation. The bank today is more emphasizing on the individuals, who are willing to go that extra mile to achieve the desired goals of the bank. The bank is equally compensating and benefiting the professionals with incentives, rewards and remunerations. As per a recent study, there will be around two lakh job vacancies in banking sector, a major share of which may be attributed to SBI Recruitment options. There is a very high propensity of people opting for bank jobs and this trend has been positive owing to the sense of job security and benefits that a government job comes along.

    A career with the RBI is more than just a job. RBI being the controller of financial and economic activities in India, a job with RBI comes with such responsibilities and repute, as well. RBI Recruitment 2013 clearly targeted towards selecting the best from the competent aspirants to work in a better profile of financial sector. It not only helps in fulfilling your satisfaction index for job, but also targets for a comprehensive development of social stature. It also helps in building your skill sets by dealing in departments of forex, government bonds, debt management, spearheading R&D for development within RBI, etc. Other rewards include establishing your self-esteem and enhancing the confidence level.

    Careers in the banking sector have boomed, especially in the post liberalisation era. With the advent of commercial private sector banks, the banking system in India has witnessed a sea change in operation and market capitalization. Previously, bank recruitment saw people entering banks only at two levels, clerks or as the PO officers. However, in the new age of expanding economies revolving around the financial fulcrum of the banking sector, both public and private banking institutions offer versatile facilities for young professionals. Bank of India Recruitment 2013 have witnessed versatile change in its recruitment pattern. Now many positions for Agricultural officers, Rastrabhasa Adhikari, IT officers and Specialist Law officers are being notified by the bank for adequately qualified professionals. IBPS playing a major role in recruitment and selection of professionals in the respective disciplines of clerical jobs, officers positions as well as specialist officer posts at various levels of operation.

    The opportunities of making a steady career out of bank jobs are numerous, provided you have the inclination and ability. All you need is a dedicated preparation and consistent endeavour to clarify the stringent selection measures and grab a prospective position for your own.