• January 22, 2018 /  Trade & Franchise

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  • January 18, 2018 /  Trade & Franchise

    Kindergartens and preschools have become extremely popular. In bigger cities you will see big preschool franchises as well as smaller start ups. So if you are thinking of starting your own preschool, here are few things to keep in mind and why you should opt for a preschool franchise. To begin with lets look at some statistics. The preschool industry in India is estimated to gross about Rs 4,004 crore. The sector is likely to cross Rs13, 821 crore by 2012, a growth of more than 28% per year, according to estimates from brokerage firm CLSA Asia-Pacific Markets.

    With over 40% of learning taking place from the 1 to 4 age group preschools have become imperative. Parents want quality preschools for their children and are willing to go that extra bit for their children. Rest assured if you opt for a preschool franchise and are a good task master you are bound reap profits in the near future.
    Opting for a preschool franchise makes setting up a lot easier for you. You have to adhere to certain pre requisites and guidelines which enable you to be focused and do things in a streamlined fashion.

    A preschool franchise comes with a reputation. It already built a name for itself, developed its own education system and done its fair share of branding activities and advertising. Parents will always trust an established over a smaller start up.
    A preschool franchise caters to parents who have moved to new cities. Sending their children to same school as they did before is a comforting element for all parents. With the education system being the same it helps children adapt faster.

    A preschool franchise works on a profit sharing model. Therefore some franchises will go that extra mile to make sure you do well, so they do well! This means extra guidance and support for you.
    The different preschool chains in India are Roots to Wings, EuroKids, Kidzee, Shemroack schools, Bachpan just to name a few. The royalty and investment depends entirely on location. A preschool franchise can cost anywhere from 3 to 15 lakhs and the fees can be anywhere from 8,000 to 40,000 per annum. The need for preschools in India is only going to grow making it an extremely profitable venture.

  • January 13, 2018 /  Trade & Franchise

    Owning a McDonald’s franchise can be one of the most rewarding experiences of your life if you know what you’re doing, if you have the resources to qualify and if you do it the right way. However, before you do your share of serving billions and billions of hamburgers worldwide, there’s a few things you need to be aware of in order to make the right decision.

    Today, there are roughly over 30,000 restaurants spanning the globe in over 100 countries. McDonald’s franchise has been in existence since 1955 and the franchise owners have played huge roles in the overall success of the company.

    When considering to buy a McDonald’s franchise, you have 2 options in which to do so. The first is to purchase an existing restaurant from the company or another franchise owner, which happens to be the most common practice. The second option is to purchase a brand new restaurant that is built from the ground up. In both cases, you must have a minimum of $300,000 down payment that can NOT be borrowed. You have to physically have it in liquid assets.

    Other important factors in buying a McDonald’s franchise include having significant business experience, good management skills, the ability to manage finances well, you must be able to execute and deliver on a business plan, you have to maintain exceptional customer service and you have to have a good credit history. If you can’t show you have all of these capabilities, then this franchise may not be a good fit for you.

    Most experts will tell you that breaking even in the first 7-10 years is doing a real good job of running your McDonald’s franchise. Part of the ongoing expenses include the traditional expenses like rent, utilities, inventory, wages and of course the 4% royalty fees that are based on gross revenues and not net profits. What’s interesting to know is that the McDonald’s corporation usually owns the land the franchises are on and the franchise owners pay their rent to the corporation. In fact, it can be argued that McDonald’s is actually in the business of real estate since they are one of the largest holders of real estate in the world.

    Bottom line is that owing a McDonald’s franchise is not for the timid. You have to have considerable net worth, a good track record and still get approval by the company. Not all franchises are this way and if you don’t qualify for a McDonald’s franchise, then there are plenty of other viable options for you.

  • January 8, 2018 /  Trade & Franchise

    Owning a coffee franchise can be a very rewarding experience, but before you sign on the dotted line and start serving hot cups of ‘joe’, there’s certain things you need to know so you can make the right decision. If you go into buying a coffee franchise blindly, you could end up making a very costly mistake.

    First things first, get a reality check. You should know going in what kind of money you have to put towards a coffee franchise, you should understand your strengths and weaknesses in running a business and be very honest with yourself about how much time you’re willing to spend in your business. If you do this, you’ll be way ahead of the curve. Don’t jump into any decision. Take your time, consult with franchise experts and do your due diligence.

    The attractive thing about owning a coffee franchise is the cash flow and profit margin. People are drinking coffee today like it’s going out of style and they are happily paying upwards of $3 per cup. The real cost of the coffee is under $.25. The profit margins with coffee are HUGE! On the contrary, only making a few bucks per cup isn’t going to get you a mansion in Beverly Hills. A Coffee franchise is 100% a volume business. You have to crank out thousands of cups per month to see any real income. Some of the most successful coffee franchises have drive-thrus which can make up to 70% of the revenues.

    The real secret of a coffee franchise is NOT the coffee, but the atmosphere. People can get coffee anywhere, but they come to these shops because of the social element. They come to hang out, conduct business, surf the web, relax, read a book, whatever. That’s why so many coffee franchises have the relaxing and mellow look and feel to them.

    However, there are things about a coffee franchise that aren’t so fun from the very start. First, the high start-up costs can be huge. Not only will you have to pay a hefty franchise fee, but then you have to get a location, you’ll have to get equipment, you’ll have inventory to get, fixed costs, variable costs, employee wages and on and on. The costs can be high. Don’t forget about the royalty fees that are based on gross revenues, not net profits.

    Now even if you are financially capable of buying the coffee franchise, that won’t matter because there are more pre-qualifiers you must meet. You’re going to need a considerable net worth, a good credit history but the real challenge is that you have to get approval to buy the franchise. If they don’t like you, they won’t sell you a franchise.

  • January 1, 2018 /  Trade & Franchise

    The first Subway franchise was born in 1974 even though founder Fred DeLuca opened his first store 9 years earlier. Today there are currently over 29,000 Subway franchises spanning the globe in over 85 countries. Entrepreneur magazine has ranked Subway the number one franchise 13 out of the last 17 years, so its a rock-solid franchise.

    Even with its amazing popularity and tremendous track record, the real question is deciding whether or not owning a Subway franchise is the right choice for you and your family. There’s a ton of things you should consider when making this big of a choice, so let’s identify what the positives and negatives are.

    First of all, the total cost of entry and the total investment to get started ranges anywhere from $101,000 to $285,000. The reason for the big discrepancy depends on whether you’re buying an existing franchise or you’re having to build one or start one from the ground up. Other costs may include remodeling, leasing equipment, inventory, etc. Typically, the down payment that’s required must come from your personal liquid assets and can NOT be borrowed or come from a loan. That fact right there might eliminate some potential franchise owners.

    Every Subway franchise pays a royalty fee to the company, specifically 8% of their overall gross sales. This is very important to understand because losing 8% right off the top before you pay for any rent, equipment, inventory, marketing, employees, etc can make a difference in whether or not you’re profitable. On the other hand, in exchange for the royalties the franchisee’s are rewarded with a strong brand recognition and national advertising campaigns.

    As far as sales are concerned, 2800 sandwiches and salads are sold every 60 seconds. This provides a pretty constant flow of customers and expected sales. Potential franchise owners feel comfortable with this knowing that their stores most likely will not be empty. Besides, people have to eat somewhere, right?

    On the flip side, you are at the mercy of your store location when owning a Subway franchise. No matter if you are open 24 hours, a location can only serve so many customers and can only make so much money. Obviously the product can not be sold online or in other areas, so actually getting traffic to the store is the only way to make sales. In this regard, the Subway franchise is NOT scalable. An entrepreneur would probably have to own multiple locations to really generate the kind of income they would be looking for in owning a franchise.

    Furthermore, to buy a franchise, you must have good credit, have considerable net worth and you have to be approved by the company. Once again, this could potentially eliminate more prospective franchise buyers. In the end, owning a Subway franchise is a solid way to have a great chance of success but keep in mind that to really make it big, you’ll probably have to own about 10 or more.

  • December 31, 2017 /  Trade & Franchise

    News trading is an excellent way of profiting in the Forex market. Economic news usually has the ability to increase volatility and thus potential trade opportunities in the market. However, it is important to only trade the news that has the highest ability to cause movements in the market. As much as the markets often react to the majority of economic news from different countries, those from big economies such as the U.S. and Europe play a significant role on currency market moves.

    Here are some news reports that are trade-worthy:

    Interest rates
    Interest rates have the ability to cause significant movements in the Forex market. By increasing, maintaining, or lowering interest rates, central banks exert influence over the value of currencies. If raised, the exchange rate of a particular currency would appreciate in value, and if decreased, the exchange rate would depreciate in value. When an interest rate rises, it would offer lenders in an economy a higher return as compared to other countries; therefore, there would be an increased inflow of foreign capital that ultimately would cause the value of a currency to appreciate. Generally, it is seen as a good thing when interest rates increase and a bad thing when interest rates decrease.
    Economic indicators
    Economic indicators give a picture of the general performance of the economy of a country. They enable analysis of current performance and future forecasts of the economy of a country. Economic indicators comprise of various indices, earnings reports, and economic summaries, and some of which include Gross Domestic Product (GDP), Gross National Product (GNP), Consumer spending, capital expenditure, and government expenditure.
    Inflation rates
    As a general rule, a country having a high inflation rate usually has a weak currency, since its purchasing power decreases as compared to other currencies of its trading partners. To strengthen the value of a currency, the central bank of a country may make a decision to increase the interest rates.
    Employment indicators
    In order to comprehend the economic health of a country, it is essential to know the employment statistics of that particular country. Therefore, various employment indicators released on a regular basis are very important in affecting the value of currencies in the Forex market. An example of this is the U.S. Non-Farm Payroll released on a monthly basis.
    Balance of trade announcements
    As a general rule, a country with a positive Balance of Trade (BOT) usually has a rising currency.

  • December 21, 2017 /  Trade & Franchise

    Most of the time, we live our lives and never even think twice about what items we are using every day and who makes them. Big companies commonly employ workers in other countries where labor is cheaper and workers have fewer rights in the workplace. As market demands increase so does the profit to the company. The Fair Trade campaign is designed to help people who care about where their products come from become more aware.

    Even though a variety of laws exist that relate to Fair Trade issues, it is essentially a social campaign that fights for improved trading conditions in 3rd world nations. The fair trade movement creates policies against prison labor, child labor and the use of workers who are being forced to work against their will. At the same time the fair trade movement seeks to encourage environmentally responsible and sustainable production as well as fair pay to workers. Thanks to this movement, workers in 3rd world nations are getting more money for the jobs they do, which means they can better support their loved ones and contribute to an improving economic situation in their immediate areas.

    More and more items are becoming available under the Fair Trade movement thanks to better awareness and increased desire for products that have been ethically manufactured. The major products that are currently manufactured include alcoholic beverages, tea, coffee, grocery products, and cotton-based products such as shirts and sheets. Even though the world economy took a hit, the sales of certified Fair Trade products went up about twenty percent last year despite being only a fraction of the consumer goods created around the globe.

    Purchasing a fair trade t shirt, for example, is going to be a bit more expensive, but they are of superior quality, which makes them extremely durable. They are completely opposite of the cheap, mass-produced shirts that must be replaced on a regular basis. The positives of Fair Trade clothes are extremely numerous, while the negatives are few.

    When buyers buy fair trade goods, the goal is to protect the producers in developing countries against the instability of market prices. A portion of profits generated from manufacturing is used to construct services for local communities like medical, educational, and environmental projects with the hope of breaking the cycle of poverty in these areas.

    In addition, the movement is committed to promoting environmentally friendly merchandise, making use of organic materials and sustainable textiles. Conventional cotton production wastes huge amounts of natural resources, relies on the heavy use of harmful chemicals, and has a negative impact on the health of the workers and also the local environment. Fair Trade production is working towards much more sustainable practices that enhance the atmosphere.

    As customers, we can make far better socially conscious choices by buying goods manufactured with fair trade principles. As this motion in the direction of ethical commerce grows, everybody comes out as a winner.

  • December 11, 2017 /  Trade & Franchise

    The old saying Never leave home without it applied to a credit card but it may as well have been about promotional fish bowls. These containers have so many functions, they are a must for the seasoned exhibitor. Storage, advertising, giveaway holders, lead capturersthey do it all and much more. Whenever you are looking for an inexpensive way to get noticed, pack these little dynamos.

    Chances are, several marketing freebies are being taken to the trade show. USB drives, keychain hand sanitizers, and mini flashlights are a few of the hot items this year. Rather than having them strewn all over the table in the booth, keep them in fish bowl containers silk screened with the company logo. Attendees can easily grab what they want without spilling the other items onto the floor.

    Having a few contests almost guarantees that your booth will be a trade show hit. Keep contest entries organized by having attendees place them in the fish bowl at the booth. As soon as they see the attractive container, they will associate your company with quality. These bowls come in many shapes and sizes and taking the time to personalize them with the company logo shows the business pays attention to every detail.

    The whole point of exhibiting at a trade show is to increase sales. Keeping all those business cards organized is no easy task. As soon as you receive one, make some brief notes on the back regarding the conversation with the prospect. Store the cards in a lidded fish bowl behind the booth table. If booth contents are moved during the night or when packing up, others can identify the owner simply by looking at the logo imprinted on the side of the bowl.

    Fish bowls are also excellent containers for advertising materials. Postcards and coupons are small and lightweight so the slightest gust of wind can make them fall off the booth table. Rather than picking these up every time someone walks by, store them in fish bowls and encourage people to grab a few when they visit the booth.

    With promotional fish bowls packed in the exhibit booth shipment, exhibitors will never be searching for a container. These hold free promotional items, advertising, contest entries, and prospect business cards and the imprinted logo makes them look professional. Their durable plastic construction ensures they will be around as a trusty exhibit booth assistant for many years.

  • November 27, 2017 /  Trade & Franchise

    Trading breakouts is one of the most tried and tested methods of trading the forex markets because when the price breaks out of an established trading range, it often continues to move strongly in that direction. Therefore there are some excellent profits to be made.

    There are lots of different ways you can trade breakouts. You can wait for a quiet period of the day for instance when the price is barely moving and is confined to a very narrow range, and wait for a breakout to take place, or you can use bollinger bands and wait for them to narrow because this often precedes a strong breakout. However in this article I want to talk about a particular strategy that involves opening ranges.

    I’ve been experimenting with this strategy on the GBP/USD and EUR/USD pairs recently and it seems to work very well. What you basically do is to look at the opening hours between 00.00 and 06.00 GMT (or 08.00 if the price is still within this range up until this time) and draw two horizontal lines marking the high and low points for this period.

    Then you simply wait for the price to break out and close above (or below) one of these lines and take a corresponding long or short position. This method works well when there is a narrow opening range and the reason it works is simple. Every pair has an average daily range (the GBP/USD is roughly 220 points and the EUR/USD is roughly 180 points according to 2008 figures) so if the opening range is a small fraction of this number, then you know that there are a lot of points to be made either above or below the current opening range.

    It’s not a method that can be used every day on a certain currency pair because sometimes the price will move quite substantially in the opening few hours, but it’s well worth putting into practice when the opening range is very narrow.

    There are various ways you can actually trade this system. You can either jump in as soon as the breakout bar or candle closes, or if you want to place the odds substantially in your favour, you can wait for an initial breakout followed by a pull-back into this trading range, then trade the subsequent breakout (if there is one) because this continuation pattern is a very profitable signal.

    Either way you should find that these strategies (or variants of these strategies) are generally very effective because the price will very often move strongly out of this opening range at some point during the day.

  • November 25, 2017 /  Trade & Franchise

    Public Short Ratio (PSR), also known as non-member short ratio, can be a helpful indicator to trade stock markets. It is used by many traders to find trading opportunities and to predict market movements. Public short ratio is defined as the ratio between public short selling number and total short selling number.

    PSR = Total public short sells/total short sells.

    The PSR ratio is disclosed by markets on a daily basis. High PSR values shows that the public are more bearish and low PSR values shows the public are more bullish. Although the ratio itself is an easy-to-use indicator, most traders use this ratio as a 10 day moving average. This makes interpretations easier and offer better flexibility. 25% of moving average is taken as the crossing point. When ever the 10-day moving average is above 25%, the market is considered bullish and when ever the moving average is below 25%, the market is considered bearish. The more the ratio stays above/below the 25% level, the more the chance of market reversal.

    The basic idea behind public short ratio is public or retail traders are the worst short sellers; when compared to institutional traders and exchange member short sellers. So it is a good strategy to buy whenever public short and sell whenever go. Although sounds awkward the strategy has a high success history, especially for swing traders and long-term traders.

    Advantages of public short ratio include 1) its is simple and easy-to-use, 2) has a good success history, 3) it is suitable for most traders, 4) offer better results when combined with other indicators, 5) has support available in most trading platforms and 6) is scalable with user demands.

    Disadvantages of PSR include 1) it is less effective of short-term traders like day traders, 2) there is a good amount of risk associated with it, 3) the strategy does not work always as there can be situations where public are right, 4) the strategy may not work in high-volatile markets and 5) is not so suited for novice traders, especially who are not certain about minimizing their downside risks and hedging their positions.